by Sears Homes | Nov 28, 2012 | Uncategorized |
As mentioned in my previous blog, Richard Warren Sears was my hero, and he really was a marketing genius. Here’s my #1 favorite story that showcases his brilliance: Knowing that many households would have both his catalog and the Montgomery Ward catalog, Sears...
by Sears Homes | May 28, 2012 | Uncategorized |
The banner at the top of the catalog page identifies The Wabash as “Uncle Sam’s Idea.” According to the accompanying text, this house was “planned and designed by United States Government architects.” The house appeared in the Spring 1920...
by Sears Homes | May 2, 2012 | Uncategorized |
The Sears Home we picked out – the Hammond – had a kitchen that was 8 x 10 feet so I asked the salesman (at the Sears Modern Homes Sales Center in Chicago) if we could make the kitchen bigger. He suggested that we make the back of the house two feet wider,...
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