by Sears Homes | Dec 28, 2012 | Uncategorized |
“Houses By Mail” (published 1985) is a wonderful field guide for those seeking more information on the 370 models of Sears kit homes that were offered from 1908 – 1940. The book contains some factual errors, but it’s still one of my favorites...
by Sears Homes | Dec 5, 2012 | Uncategorized |
The Neo-Tudors (also called Tudor Revivals) have always had a special place in my heart. They’re cute, practical and distinctive. The Sears Willard was one of their most popular designs, and because of its many distinctive features, it’s easy to spot....
by Sears Homes | Dec 1, 2012 | Uncategorized |
Before 1918, Sears Homes were given numbers, not names. From a marketing perspective, it was brilliant to assign names to these models. After all, would you rather tell Mum and Dad that you’re buying “Sears Modern Home #2089” or that you’ve...
by Sears Homes | Nov 29, 2012 | Uncategorized |
Or maybe both? Yes, the Flossmoor was a Sears House that was offered for a short time in the late 1910s. By 1923, it was gone. The massive cornice returns make it easy to identify. Another eye-catching feature is the clipped gable and the grouping of three windows on...
by Sears Homes | Nov 28, 2012 | Uncategorized |
As mentioned in my previous blog, Richard Warren Sears was my hero, and he really was a marketing genius. Here’s my #1 favorite story that showcases his brilliance: Knowing that many households would have both his catalog and the Montgomery Ward catalog, Sears...
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