by Sears Homes | Dec 1, 2012 | Uncategorized |
Before 1918, Sears Homes were given numbers, not names. From a marketing perspective, it was brilliant to assign names to these models. After all, would you rather tell Mum and Dad that you’re buying “Sears Modern Home #2089” or that you’ve...
by Sears Homes | Nov 29, 2012 | Uncategorized |
Or maybe both? Yes, the Flossmoor was a Sears House that was offered for a short time in the late 1910s. By 1923, it was gone. The massive cornice returns make it easy to identify. Another eye-catching feature is the clipped gable and the grouping of three windows on...
by Sears Homes | Dec 29, 2011 | Uncategorized |
“What does WLS stand for?” is a question I often ask lecture attendees. After giving more than 200 lectures in 25 states, only two people have answered this question correctly. I’ll give you a hint. It has to do with Sears and Roebuck. Thanks to...
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