A Rare Beauty in Mt. Olive, Illinois

Last week, I was visiting family in southwestern, Illinois and I had an opportunity to drive to Mt. Olive and meet with Realtor Carol Young who has a Sears Modern Home #118 for sale. It’s also known as The Clyde, and it is, as the title promises, a real beauty...

Richard Warren Sears: A Few Fun Facts!

As mentioned in my previous blog, Richard Warren Sears was my hero, and he really was a marketing genius. Here’s my #1 favorite story that showcases his brilliance: Knowing that many households would have both his catalog and the Montgomery Ward catalog, Sears...