Nope, It’s Not a Sears Magnolia…

In the last 20 years, I’ve probably received more than 200 emails and inquiries from folks who think they’ve found a Sears Magnolia. In the last 20 years, I’ve found four Magnolias as a result of these emails and inquiries. That means that 2% of the...

Richard Warren Sears: A Few Fun Facts!

As mentioned in my previous blog, Richard Warren Sears was my hero, and he really was a marketing genius. Here’s my #1 favorite story that showcases his brilliance: Knowing that many households would have both his catalog and the Montgomery Ward catalog, Sears...