In Case You Were Wondering Why They Called Them “Modern Homes.”
by Sears Homes | Aug 2, 2010 | Uncategorized | 0 comments
Richard Warren Sears – my hero and a merchandising genius – decided that the best way to sell more of the stuff in his 100,000-item, 1400-page catalog was to sell kit homes. In the first years of the 20th Century, multi-generational households were the...
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