The Sears 264P202! What a House!

Before 1918, Sears Homes were given numbers, not names. From a marketing perspective, it was brilliant to assign names to these models. After all, would you rather tell Mum and Dad that you’re buying “Sears Modern Home #2089” or that you’ve...

Richard Warren Sears: My Hero

Richard Warren Sears is one of my favorite characters in American history. He truly was a marketing genius, a fascinating entrepreneur and a real family man. Throughout his life, he maintained a deep and profound devotion to his family. Richard Warren Sears was about...

The Kit Homes of Raleigh, NC

In May 2012, I gave a talk at the Rialto Theatre (in Raleigh) on Sears Kit Homes, sponsored in part by the Raleigh Historic Development Commission and the Raleigh City Museum. Raleigh has an abundance of kit homes, which I find fascinating. In addition to Sears, they...