The Sears 264P202! What a House!

Before 1918, Sears Homes were given numbers, not names. From a marketing perspective, it was brilliant to assign names to these models. After all, would you rather tell Mum and Dad that you’re buying “Sears Modern Home #2089” or that you’ve...

The Sears Marina: Just Add Water!

As a native of the Tidewater region (Southeastern Virginia), I’m not sure why Sears (based in the Midwest) decided to name one of their little kit homes “The Marina.” “Marina” comes from the Latin word marinus, which means “of the...