The Sears 264P202! What a House!

Before 1918, Sears Homes were given numbers, not names. From a marketing perspective, it was brilliant to assign names to these models. After all, would you rather tell Mum and Dad that you’re buying “Sears Modern Home #2089” or that you’ve...

WLS Radio and Sears Roebuck

What is the connection between the famed Chicago radio station – WLS – and Sears Roebuck? In 1924, WLS began life as a promotional tool for Sears. In fact, WLS stands for “World’s Largest Store.” On April 9, 1924, Sears own radio station...