Richard Warren Sears: A Few Fun Facts!

As mentioned in my previous blog, Richard Warren Sears was my hero, and he really was a marketing genius. Here’s my #1 favorite story that showcases his brilliance: Knowing that many households would have both his catalog and the Montgomery Ward catalog, Sears...

Ardara: Contrast to the Commonplace

After my talk in Raleigh (May 19th), a woman named Lydia introduced herself to me (and purchased several of my books!). She said that she had family members living in a fine Sears House in Chapel Hill. That was puzzling, because I had driven through Chapel Hill the...