Richard Warren Sears: A Few Fun Facts!

As mentioned in my previous blog, Richard Warren Sears was my hero, and he really was a marketing genius. Here’s my #1 favorite story that showcases his brilliance: Knowing that many households would have both his catalog and the Montgomery Ward catalog, Sears...

The Beaumont: Extra Convenience

When Rebecca and I were reviewing and comparing our Life Lists, Rebecca identified the Sears Beaumont as one of the Sears Homes that she’d never seen. “I’ve only seen one,” I told her, “and it was in Carlinville, Illinois.” Rebecca...