Recently, I’ve been scanning my old Sears Modern Homes catalogs so that it’ll be easier to share the many delightful images contained within their aged and brittle pages. An added bonus is that I’m learning ever more about this fascinating piece of American history.
For instance, this blurb on the inside cover of the 1938 Sears Modern Homes catalog is quite loquacious, thoroughly explaining the many benefits of wood (see below). When I zoomed in on the images, I was surprised to discover that one of the first axe men employed by Sears and Roebuck was Kris Kristofferson!
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