One of my favorite movies of all time, perhaps my all-time #1 favorite movie is, “It’s a Wonderful Life.”
In this post-WW2 film, George Bailey gets to see what his town, Bedford Falls, would have looked like if he’d never been born. Without George’s positive influence and his ever-fledgling Building and Loan, the modern subdivision of Bailey Park would never have been developed and countless citizens would never have had the opportunity to become homeowners.
Without the Bailey Building and Loan, George finds that Bedford Falls is full of substandard rental properties. And because there are so many rental properties, there is less stability in the family structure and in a broader context, there is less stability in the whole community. In this alternate sans-George world, Ernie the cab driver does not live with his family in their own “nice little home in Bailey Park,” but instead, his home is a decrepit shack in Pottersville and it’s implied that this hardship is partly to blame for the fact that Ernie’s wife “ran off three years ago and took the kid.”
The streets of this alternate-Bedford Falls (now named Pottersville) are lined with liquor stores, night clubs, pawnbrokers, striptease shows and pool halls. Gaudy neon signs flash “girls, girls, girls” and illumine the night-time corridors of Main Street. Citizens are neither calm nor law-abiding and brusque policemen struggle to keep peace and order.
George’s revelation that he really had a “wonderful life” stemmed in part from the realization that his meager efforts to give people the chance to become homeowners gave them a feeling of accomplishment, prosperity, security and pride. By extension, the whole community benefited in important, significant and enduring ways.
The early Sears Modern Homes catalogues stated this basic philosophy in different ways, but there was an elementary core truth therein: Homeowners have a vested interest in their community and communities with a large percentage of homeowners will enjoy a greater proportion of prosperity, stability and peace.
Perhaps Sears was, to small communities in the Midwest, what George Bailey was to Bedford Falls. Sears empowered and enabled tens of thousands of working-class and immigrant families to build their own home. What would countless Midwestern towns have become without Sears homes? How many towns in the Midwest were spared the fate of becoming a Pottersville? Probably many.
Sears Modern Homes made a significant difference in many communities throughout the Midwest. I’m sure of that.